About AMAREL
The diamond is only the beginning.
THE DIAMOND IS ONLY THE BEGINNING.
For over 40 years, diamonds have been the world of Amos Dabush.
Four decades at the diamond exchange, thousands of stones, countless choices, and years of work that teach you a diamond is never only the data written on its certificate. You have to know how to look at it, to understand how it returns light, what gives it presence, and what turns a beautiful stone into one you cannot ignore.
The question was no longer only which stone to choose, but what could be created from it.
The connection to design grew naturally out of working with leading jewelry houses in the United States. There, deep diamond knowledge met another world of ideas, proportions, settings and craft. Pieces that do not begin with an existing catalogue, but with a stone, an idea, and sometimes a single sentence from a client.
That work became an essential part of the way Amos works. Not only choosing exceptional diamonds, but knowing how to give them the right place within a piece. When the design should step back and let the stone speak, and when an unexpected idea can turn it into something else entirely.
AMAREL was born out of that world.
Not as one more jewelry store, but as a house where forty years of diamond knowledge meet the freedom to create.
Today AMAREL brings that experience to diamond rings, tennis bracelets, diamond earrings, necklaces and fine diamond jewelry, alongside new collections and CUSTOM MADE pieces built from the beginning for the client.
The diamond has already done its part.
Now it is our turn.
To see in it the piece that does not exist yet.
FROM STONE TO SIGNATURE.
From there the work begins.
The choice of stone, the proportions, the metal, the setting, the way the piece sits on the body and the balance between presence and restraint. Every detail is part of the creation, and every decision is measured against the thing that matters most: the complete piece. Because for AMAREL, luxury is not measured by how many diamonds a piece can hold. It lives in the choice. The right stone. The right proportion. The detail you barely see, without which everything would look different.
And above all, in the ability to create a piece with an identity of its own.
Amos's forty years of experience are present in everything AMAREL does today, but they are not the whole story. They make the next chapter possible: seeking exceptional stones, developing new ideas, creating collections, working with clients on personal pieces, and continuing to test how far a material we think we have seen everything of can still be taken.
Because even after forty years of working with diamonds, the curiosity is the same curiosity.
What can be created from it now?